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Communications for Small Business Owners

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Communications for Small Business Owners

[ZE Comms Sm Biz]

Price: $ 49.95+GST

2

Table of Contents

Communications for Small Business Owners

Session 1: Course Overview

Learning Objectives
Pre-Assignment, Part One
Pre-Assignment, Part Two
Pre-Course Assessment

Session 2: Key Communication Components

What Communication Is All About
Attributes of Good Communication
Pre-Assignment Review

Session 3: The Building Blocks

Business and Marketing Strategy
Components of Your Marketing Plan
Things to Consider
Three-Year Marketing Plan Sample
Sample Project Plan: Introduction
Sample Project Plan: Service Awareness and Feedback
Sample Project Plan: Annual Conference
Making Connections
Public Relations Plan
Allow Some Flexibility
Working on the Plan
Elevator Pitch and Executive Summary
The Executive Summary
Essential Elements
Developing Your Pitch: Step One
Developing Your Pitch: Step Two
Developing Your Pitch: Step Three
Developing Your Pitch: Step Four
Developing Your Pitch: Step Five
Delivery Tips
Practice Makes Perfect

Session 4: Your Communications Plan

Introduction
Selecting Your Communications Destination
Identifying Audiences, Part Two
Making Connections, Part One
Making Connections, Part Two
Choosing a Communications Route
Types of Routes
Identifying Your Goal
Splitting up the Message
Making Connections
Establishing a Communications Vehicle
Setting up Media Guidelines
Sample Media Guidelines
Selecting a Spokesperson
Developing an Approval Process
Approval Process Guidelines
Defining Inbound and Outbound Marketing, Part One
Defining Inbound and Outbound Marketing, Part Two
The Reasons for Inbound Marketing, Part One
The Reasons for Inbound Marketing, Part Two
Making Connections

Session 5: The Five C's of a Successful Message

Be Clear
Sample E-Mail
Being Clear
Sample E-Mail
Being Coherent
Being Coherent, Part Two
Being Coherent, Part Three
Be Concise
Sample E-mail
Revised E-mail
Be Complete
Sample E-Mail
Revised E-Mail
Be Correct
Sample E-Mail
Checking for Mistakes
Mistakes Happen!
Be Compelling
Compelling Copy
Making Connections

Session 6: Communication Strategies

Setting a Goal for Each Communications Piece
Strengthening Your Core Message
Key Words and Ideas
Thinking MEDIA

Session 7: Sharing Information Through Media Releases

Key Pieces of the Media Release
Media Releases
Drafting Your Message
Getting Into It

Session 8: Communicating Online

Blogging Tips and Tricks
Guidelines
Making Connections
Connecting Through Social Media
Making Connections
Getting on Board, Part One
Getting on Board, Part Two
Social Media Plan Worksheet: Basic Information
Basic Information, Part Two
Campaign Budget
Campaign Objectives
Competitive Analysis, Part One
Competitive Analysis, Part Two

Session 9: Using Stories to Communicate

The Importance of Story, Part One
The Importance of Story, Part Two
Tell Me A Story

Session 10: Polishers and Time Savers

Communication Fact Sheets
'About Us' Fact Sheet
'Elevator Pitch' Fact Sheet
'Social Media Summary' Fact Sheet
'Strategic Summary' Fact Sheet
'Contact Lists' Fact Sheet
Maintaining Fact Sheets
Making Connections
Getting It Together
The Three R's
Reduce
Reuse
Recycle

Session 11: Enhancing Your Results

Search Engine Optimization (SEO)
Making Connections
Metatags
Getting the Best Results
Developing Keywords
Optimizing Our Results
Taking Your Communication Pulse
Using Focus Groups
Focusing on the Research
SWOT Analysis
Next Steps
Making Connections

Session 12: Maintaining Your Message in Crisis

Communicating in a Crisis, Part One
Communicating in a Crisis, Part Two

Session 13: A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There
Summary
Recommended Reading List
Post-Course Assessment