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Boot Camp for Business Owners


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Boot Camp for Business Owners

Price: $ 49.95+GST

Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future. This course will give you the basic business management skills that you need for success.

This course will give you all the skills that you need as a new business owner. You’ll learn how to develop your organizational chart, manage operations, speak knowledgeably about finance, hire the right people, build your brand, market your product online and offline, complete a strategic plan and a succession plan, and build your customer base. You’ll also learn the basics of leadership and tips for taking your business to the next level.

Table of Contents

Basic Business Management: Boot Camp for Business Owners


  • Session 1: Course Overview
  • Learning Objectives
    Pre-Assignment
    Pre-Course Assessment
  • Session 2: Who Are You and What Are You About?
  • What is Our Business?
    Making Connections
    Pre-Assignment Review
    Pre-Assignment Review
    The Owner's Role
    Ingredients for Success
    The Business Owner
    The Entrepreneur
    The Freelancer
    Words of Wisdom
    Keeping Things Moving
  • Session 3: Designing Your Organizational Structure
  • Bringing the Idea to Life
    Getting Started
    Growth Phase One
    Growth Phase Two
    Putting the Pieces Together
    Looking at the Options
    Geographic Structure
    Divisional Structure
    Matrix Structure
    Summary
    Making Connections
    Differences for Corporations
    Choosing Board Members
    Board Issues
    The Role of Shareholders
    The Big Picture
    Words of Wisdom
    Current Thinking
    Making Connections
  • Session 4: Introduction to Operations Management
  • Defining Operations Management
    What Does It All Mean?
    Envisioning the Process
    Introduction to Types of Operations
    Types of Operations
    Practical Application
  • Session 5: Understanding Financial Terms
  • Finance
    Recording Financial Transactions
    General Accepted Accounting Principles (GAAP)
    The Income Statement
    Income Statement Equation
    Sample Income Statement
    The Balance Sheet
    Balance Sheet Equation
    More About Balance Sheets
    Current vs. Fixed Assets
    Cash Flow Statement
    Statement of Retained Earnings
  • Session 6: Getting the Right People in Place
  • Six Essential Steps of Hiring
    More about Orientation
    More about Onboarding
    Making Connections
  • Session 7: Getting Your Product Together
  • Inventory Management
    Types of Inventory
    More About Inventory
    Understanding the Value Chain
    Making Connections
    Outsourcing Options
    Quality Control
    Quality Control Philosophy
  • Session 8: Building a Corporate Brand
  • Your Brand
    Example: Acme Widgets Inc.
    Brand Names and Slogans
    Do's and Don'ts
    Developing a Slogan
    Developing a Slogan
    How People Will See Your Images
    Choosing a Color
    Color Spectrum Two
    Fonts
    Sans Serif Fonts
    Specialty Fonts
    Font Considerations
    Simple Pictorial Mark
    Letterform
    Wordmark
    Emblems
    Working It Out
  • Session 9: Marketing Your Product
  • About the Marketing Process
    Cycle Overview
    Stage One: Consumer and Market Analysis
    What Do They Need?
    Who is Buying Our Product? Who is Using Our Product?
    What is the Buying Process?
    How Can I Leverage Segmentation?
    Segmentation Case Study
    Stage Two: Analyzing the Competition and Yourself
    SWOT Analysis
    Next Steps
    Stage Three: Analyzing Distribution Channels
    Making Connections
    Stage Four: Creating a Marketing Plan
    Price
    Price
    Place
    Promotion
    Packaging
    Making Connections
    The Final Stages: Implement, Evaluate, Review, Revise
    Leveraging Social Media
    Leveraging Social Media
  • Session 10: Selling Your Product
  • Building Your Sales Force
    The Sales Cycle
    Initiate
    Initiate
    Build
    Manage
    Optimize
  • Session 11: Planning for the Future
  • Introduction to Strategic Planning
    Identifying Your Stakeholders
    Taking the Right Approach
    Making Connections
    The Strategic Plan Pyramid
  • Session 12: Goal Setting and Goal Getting
  • Setting Achievable Goals: Identifying Outcomes
    The Four Perspectives
    Customizing the Perspectives
    Timeline for Your Plan
    Goals with SPIRIT
    Getting Into It
  • Session 13: Succession Planning 101
  • What is Succession Planning?
    Replacing vs. Succeeding
    Defining Succession Planning
  • Session 14: Managing Your Money
  • What is a Budget?
    Test All Assumptions
    How Was Last Year?
    How's The Marketplace Doing?
    What's It Costing?
    Managing Your Budget
    Know Your Accruals
    Getting it Right
  • Session 15: Ethics 101
  • Are You Ready?
    Sample Codes of Ethics
    Rotary Four-Way Test
    Minnesota Principles
    Asimov's Three Laws of Robotics
    Your Code of Ethics
  • Session 16: Building a Strong Customer Care Team
  • The Pillars of Success
    The Critical Elements of Customer Service
    Making Connections
    The Remaining Elements
    Critical Element Three: Given Life by the Employees
    Critical Element Four: Be a Problem Solver
    A Problem Solving Process
    Critical Element Five: Measure It
    Critical Element Six: Reinforce It
    Developing and Maintaining Relationships
  • Session 17: Training Employees for Success
  • Why Continuous Learning?
    Factors for Learning Success
    Getting Motivated for Training
    Steps in the Learning Process
    Making Connections
  • Session 18: Leadership Essentials
  • Leading and Managing
    Leadership Styles
    Making Connections
    Applying the Styles
    The Cycle of Styles
    Managing Performance
    Making Connections
  • Session 19: A Personal Action Plan
  • Starting Point
    Where I Want to Go
    How I Will Get There
    Summary
    Recommended Reading List
    Post-Course Assessment