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Entrepreneurship 101


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Entrepreneurship 101

Price: $ 49.95+GST

Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own business.This course will teach you the basics of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the course, you’ll have a solid foundation to start your entrepreneurial journey.

Table of Contents

Entrepreneurship 101

  1. Course Overview
  2. What It Takes to Make It
    • Pre-Assignment Review
    • Traits of an Entrepreneur
  3. Resources to Consider
  4. Laying the Groundwork
    • Finding Business Ideas
    • Considering the Options (I)
    • Outlining Your Ideas
    • Considering the Options (II)
    • Assessing Your Ideas
    • Considering the Options (III)
    • Evaluating Your Capacity for Risk
  5. Building On Your Business Idea
    • Developing Your Product Idea
    • Making Connections
    • Identifying Your Target Market
    • Developing Value Proposition
    • Creating Financial Projections
  6. Business Ownership Options
    • Types of Business Ownership
    • Purchasing a Franchise
    • Purchasing an Existing Business
  7. Key Documents to Prepare
    • Business Plan
    • Executive Summary
    • Pitch Deck
    • 30-Second Pitch
    • Practicing the Pitch
    • White Papers
  8. Gathering Funding
    • Basics of Financial Statements
    • Brainstorming Solutions
    • Funding Options
  9. Developing Your Product
    • Steps of Product Development
    • Protecting Your Intellectual Property
  10. Creating a Sales and Marketing Strategy
    • Introduction to Marketing
    • Stage One: Consumer and Market Analysis
    • Stage Two: Analyzing the Competition and Yourself
    • Stage Three: Analyzing Distribution Channels
    • Stage Four: Creating a Marketing Plan
    • Making Connections
    • Stages Five and Six: Implement, Evaluate, Review, and Revise
    • Leveraging Social Media
    • Building Your Sales Force
  11. Branding 101
    • What Branding Is All About
    • Developing Your Brand Name
    • Developing a Slogan
    • Types of Logos
    • Getting Creative
  12. Setting Up Your Office
    • Choosing a Location
    • The Pros and Cons of Home-Based Businesses
  13. Launching the Business
    • Getting Off the Ground
    • Setting Up Your Organizational Chart
    • Recruiting and Engaging the Right People
  14. Keeping the Business Moving
    • Keeping Track of Your Business
    • Growing Your Business
    • Don’t Give Up!
  15. Being an Entrepreneurial Leader
    • Michael Gerber’s Three Perspectives
    • Case Study
  16. Personal Action Plan
  17. Recommended Reading List
  18. Post-Course Assessment