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Basic Business Management: Boot Camp

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Basic Business Management: Boot Camp

Price: $ 49.95+GST

Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future.The business environment is a complex place to be. Whether you wish to work as a consultant or freelancer, establish a corporation, or set up an operation that meets a need for very particular type of customer, there is a tremendous amount of information that you need to know and to apply.This course provides essential learning for new business owners, whether the business is just in the idea stage or you have already begun and need to fill in the gaps.

Table of Contents

Basic Business Management – Boot Camp for Business Owners

  1. Course Overview
  2. Who Are You and What Are You About?
    • What is Our Business?
    • Pre-Assignment Review
    • The Owner’s Role
    • Keeping Things Moving
  3. Designing Your Organizational Structure
    • Bringing the Idea to Life
    • Leveraging Structure
    • Looking at the Options
    • Who is in Charge?
    • Structural Considerations
  4. Introduction to Operations Management
    • Defining Operations Management
    • Types of Operations
    • Practical Application
  5. Understanding Financial Terms
    • Accounting Terminology
    • General Accepted Accounting Principles (GAAP)
    • Key Reports
  6. Getting the Right People in Place
    • Six Essential Steps of Hiring
    • Making Connections
  7. Getting Your Product Together
    • Inventory Management
    • Understanding the Value Chain
    • Outsourcing Options
    • Quality Control
  8. Building a Corporate Brand
    • Your Brand
    • Brand Names and Slogans
    • Developing a Slogan
    • Creating a Visual Identity
    • Types of Visual Identities
    • Working It Out
  9. Marketing Your Product
    • Introduction to Marketing
    • Stage One: Consumer and Market Analysis
    • Stage Two: Analyzing the Competition and Yourself
    • Stage Three: Analyzing Distribution Channels
    • Stage Four: Creating a Marketing Plan
    • Making Connections
    • The Final Stages: Implement, Evaluate, Review, and Revise
    • Leveraging Social Media
  10. Selling Your Product
    • Building Your Sales Force
    • The Sales Cycle
  11. Planning for the Future
    • Introduction to Strategic Planning
    • Making Connections
    • The Strategic Plan Pyramid
  12. Goal Setting and Goal Getting
    • Setting Achievable Goals
    • Goals with SPIRIT
    • Getting Into It
  13. Succession Planning 101
    • What is Succession Planning?
    • Defining Succession Planning
  14. Managing Your Money
    • What is a Budget?
    • Managing Your Budget
  15. Ethics 101
    • Are You Ready?
    • Sample Codes of Ethics
    • Your Code of Ethics
  16. Building a Strong Customer Care Team
    • The Pillars of Success
    • The Remaining Elements
    • Developing and Maintaining Relationships
  17. Training Employees for Success
    • Why Continuous Learning?
    • Making Connections
  18. Leadership Essentials
    • Leading and Managing
    • Understanding Your Comfort Zone
    • Managing Performance
  19. Personal Action Plan
  20. Recommended Reading List
  21. Post-Course Assessment