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Identifying and Combatting Fake News


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Identifying and Combatting Fake News

Price: $ 49.95+GST

In this day and age, its becoming increasingly important to learn how to recognize fake news and deal with it if necessary.

After you complete this course you will be able to: define fake news, recognize the difference between fake news and objective reporting, understand the impacts of fake news on your organization, examine proactive strategies and how they work, learn reactive strategies and why they are essential, discover opportunities for promotion and growth within fake news , and create your own fake news action plan.

Table of Contents

1. Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
2. Evolution of ‘The Truth’
The Truth
Pre-Assignment Review
Fake News Defined
Making Connections: Your Thoughts
The Media Safety Valve, Part One
The Media Safety Valve, Part Two
Making Connections: Your Advisors
3. The Challenge of ‘Social’
What is the Purpose of the Media?
Then a Few Things Happened...
Making Connections: Social Communication
Feeding the Machine
Making Connections: Your Advisors
4. Life of a Target
Links in the Chain
The Audience, Part One
The Audience, Part Two
How Fake News Spreads, Part One
How Fake News Spreads, Part Two
You as a Link
Abundance Mentality
Making Connections: Power of Persuasion
Understanding Your Company, Part One
Understanding Your Company, Part One
Making Connections: Newsfeed Search
Forums for Your Audience
Making Connections: Storefront Review
5. Deconstructing Fake News
Deconstructing Fake News, Part One
Deconstructing Fake News, Part Two
Deconstructing Fake News, Part Three
Making Connections: A Fake News Encounter
Separating Fact from Fiction, Part One
Separating Fact from Fiction, Part Two
Making Connections: Real or Fake
6. Coping with a Crisis
Coping with a Crisis
From Crisis To Opportunity
Crisis Defined, Part One
Crisis Defined, Part Two
Shrinking the Target, Part One
Shrinking the Target, Part Two
Shrinking the Target, Part Three
Shrinking the Target, Part Four
Making Connections: Reaction Time
Staying Clear of the Smear
Real Versus Fake Revisited
7. Proactive Approaches
Letting Social Media Serve You
Understanding Your Customers
A Closer Look at Customers Activity
Relationships Reviewed
The Customer Is Always Right, Part One
The Customer Is Always Right, Part Two
Making Connections: A Look at Methods
Examining Your Ingredients
Making Connections: Checklist
Reaching Out Online
Making Connections: Reaching Out
Maintaining the Momentum
Your Fake News Reaction Online
8. Personal Action Plan
Starting Point
Where I Want to Go
How I Will Get There
9. Course Summary
10. Recommended Reading List
11. Post-Course Assessment