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Basic Internet Marketing


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Basic Internet Marketing

Price: $ 49.95+GST

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

Table of Contents

1. Course Overview
2. What is Internet Marketing?
What it Looks Like
Popular Strategies
3. Creating an Internet Marketing Plan
Leveraging What You Already Have
Making Our Way through the Marketing Process
4. Extending Your Influence
Sharing Messages
Making Connections
Making it Real
5. E-mail Marketing
You Can Do It!
Getting Your Message Out
6. Search Engine Optimization (SEO)
Monitoring Search Engine
Ranking What is SEO?
Understanding Search
The Search Engines
Alternative Search
Optimizing Keywords
Working With Others
Making Connections
7. Advertising Online
What is Advertising?
What Service Should I Use?
Making Commitments
8. Personal Action Plan
9. Recommended Reading List
10. Post-Course Assessment