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Personal Brand: Maximizing Personal Impact


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Personal Brand: Maximizing Personal Impact

Price: $ 49.95+GST

Abigail Van Buren, the writer of Dear Abby, once said, There are two kinds of people: those who come into a room with the attitude, Here I am! and those who have the attitude, There you are! This course is an exploration about the type of impact we want to have in life and work.

In this course, youll learn what a brand is and how you can leverage it to make a personal impact. Youll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). Youll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public.

Table of Contents

1. Course Overview
2. Importance of a Personal Brand
What’s in a Brand?
Defining Success
Your Personal Brand
3. Your Brand Approach to Others
Brand Style Assessment
Results Tabulation
Debrief
4. Looking at the Outside
Dress for Success
Business Etiquette
How You Sound
5. Looking at the Inside
Developing Focus and Concentration
Developing Confidence
Confidence Builder
Making Connections
6. Setting Goals
What Do You Want?
Go For It!
Identifying Dreams and Setting Goals
Getting Some SPIRIT
Being Flexible and Resilient
7. Networking for Success
8. Communication Strategies
What is Said and What is Heard
Communication Situations
How Do You Rate Your Listening Ability?
Active Listening Skills
9. Building Your Credibility
10. Brand You
Defining Your Brand
Designing My Brand
11. Living Your Brand
Getting Started
Thinking Out Loud
12. Managing Your Social Media Presence
13. Having Influence
Persuasion Techniques
Negotiation Techniques
Expressing Your No
14. Dealing with Challenging People
Getting to the Heart of the Problem
The Three F’s
Types of Difficult People
15. Presentations and Meetings
Speak, by all Means!
Preparing for Meetings
16. Personal Action Plan
17. Recommended Reading List
18. Post-Course Assessment