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Design Thinking: An Introduction

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Design Thinking: An Introduction

Price: $ 49.95+GST

Design Thinking is a collaborative problem-solving process based on design used in artistic endeavors. Whether you are in marketing, product development, customer service or leadership you can benefit from Design Thinking. Some of the worlds best-known companies use design thinking, including Airbnb, Apple, ESPN, Fidelity, GE, Google, IBM, Infosys, Intuit, Lego, Marriott, Nike and Samsung. This course will introduce you to important elements of Design Thinking including empathy (to understand a design for your users), ideation (to develop solutions your users want and need) and prototyping and testing (to refine solutions to your users).

This course is designed to get you started using design thinking to solve problems more creatively. You will better understand problems from the customer"s perspective as you apply different brainstorming techniques to identify innovative ideas. You will be able to use effective design research through use of prototypes and testing to test your ideas and keep your design ideas moving forward. Upon completion you will be ready to take on your next project using a design thinking process.

Table of Contents

1. Course Overview
Course Overview
Learning Objectives
Pre-Course Assessment
2. Introduction to Design Thinking
Benefits of Design Thinking
Design Thinking in a Nutshell
Design Thinking Phases
Real-world Design Thinking Examples
3. Empathize
What is Empathy?
Traits of Empathetic People
Empathy Mapping
Types of Questions
Creating an Empathy Map
4. Define
Developing a Point of View
Developing a Persona
Defining Your Users
Defining Your Questions
Work-based Design Thinking “HMW”
5. Ideation Part 1 – Ideas and Potential Solutions
Methods for Ideation: Brainstorming
Limitations of Brainstorming
Methods for Ideation: Brain Writing
Using Your “How Might We” Questions
More Methods
DeBono’s Thinking Hats
Value of the Six Thinking Hats
Using the Six Hats Method
Making Connections
Selecting the Best Idea
Making Connections
6. Ideation Part 2 – Journey Mapping
Developing a Journey Map
Journey Mapping
7. Prototyping and Testing
Prototyping and Testing
Prototype Brainstorming
User Testing Methods
Testing Prototypes
8. Personal Action Plan
9. Recommended Reading List
10. Post-Course Assessment