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Working with the Media


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Working with the Media

Price: $ 49.95+GST

You may have been interviewed by a member of the media, or maybe some day you will be. You can never be sure when circumstances will conspire to have a reporter standing in front of you with a microphone, or on the other end of a phone line, waiting for an answer.This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media. Its always good to have a professional, positive relationship with the media, and this course will set you up for success.

You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, youre going to learn how to pass your message along via a press release or media package.Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.

Table of Contents

1. Course Overview
2. Being Interviewed
As a Citizen
As a Media Spokesperson
3. Providing Information to the Media
Security of Information and Files Attribution
Different Types of Media
4. Developing a Media Package
Bios
Company History
Headshots, Logos, Graphics, Stats, Video/Audio Clips
Contact Details
5. Press Releases
Release Information
Contact Information
Date of Release
Template
Points of Distribution
6. Developing Media Relationships
Professional vs. Personal
Media Contact Lists
Providing Tips/Story Ideas to Media
Who to Choose
7. Personal Action Plan
8. Recommended Reading List
9. Post-Course Assessment