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Building a Brand on Social Media


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Building a Brand on Social Media

Price: $ 49.95+GST

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

Table of Contents

1. Course Overview
2. Defining the Terms
What is Branding?
What is Social Media?
3. Building Your Social Media Branding Strategy
Key Ingredients for Your
Branding Strategy
Pre-Assignment Review
4. Identifying Your Social Media Audience
5. The Key Social Media Platforms
Choosing the Right Platform for Your Brand
Making Connections
Looking at the Options
6. Creating Brand-Focused Messages
What’s In a Message?
Making Connections
Dealing with Negative Feedback
7. Building Customer Trust
Making Connections
8. Developing a Communication Strategy
Developing Social Media
Guidelines for Your Brand
Making Connections
Letting Others Speak For You
9. Reviewing and Revising
10. Personal Action Plan
11. Recommended Reading List
12. Post-Course Assessment