Adv LinkedIn Marketing
Price: $ 49.95+GST
LinkedIn is a singularity in the world of commercial/business marketing. It has more business to business (B2B) users than any other online community. But, more than that, LinkedIn is an exceptionally effective method to reach consumers.
This course, which picks up where our Intro to Social Media course leaves off, will show you not only how to use use LinkedIn, but how to maximise its benefits to you.
Table of Contents
What Exactly is LinkedIn?
LinkedIn from the vantage of Wikipedia
A bit of history
Become a 1 Percenter
In the beginning
LinkedIn - Front Facing.mov
The "All Important" profile
Edit your Contact Information
The LI Profile Summary
The LI Banner Image
Video Profile Introduction
Lee's LinkedIn Profile Video
Changing your LI Profile Photo
More on video material
eLearning HaikuDeck sample media presentation
Something called SlideShare
How to get your presentations into SlideShare and onto LinkedIn
Growing the Profile Summary
More emphasis on the Summary
About that Profile photo
Your LI Title
The Gift that keeps on giving
Niche is Nice
Recommend. recommend & recommend some more
Invite yourself to their party
Exposing yourself is not always a crime
LinkedIn Groups - A reason to consider a Premium LI account
The Importance of Creating Content that Attracts Your Ideal Audience!
A Kiwi Blogger's prescription for content
LinkeIn & Slideshare - A great working combination
Medium: A better way
The history, operation and goals of Medium
LinkedIn Advertising - Yes or No
Where is LinkedIn headed?